This post has nothing to do with the economy or the environment (the 2 Eco's that give this space it's Eco-Optimism name). It does, however, have to do with beer, which is a bit of a trump suit in my opinion. When beer is involved, do we really need an excuse?

In all seriousness, this blog is also about great marketing techniques, so every once in a while we can loosen up and appreciate some great work. And NO it's not from my agency,
Cercone Brown & Co. (shameless plug). It's fittingly from McCann's Dublin office for Heineken.
If you've ever had a close encounter with The Other Side, this spot will resonate. Cheers!
http://attitude.adforum.com/top5/2009/04/20/heineken-one-green-bottle-mccann-erickson-dublin/