A few months back, I published an e-book called Simplinomics. In it, I contended that the economic, social and political forces afoot would cause dramatic, lasting changes to the culture of consumerism in America. And that while this would hurt, this change would make things better for all of us in the long run.
Now, much of this sentiment is corroborated in a new study by Context, a Baltimore-based research firm that works with the likes of American Express, P&G and Kraft Foods. In their study, Grounding the American Dream, they state:
"From our research it is clear that the consumer today is not the same as the consumer just a few short months ago. We also believe that this new dream and this new “grounded consumer” are here to stay.
Our culture and economy are going through a rite of passage. From anthropology we know that no true rite of passage comes without pain, but as we also know that great opportunities emerge from these moments of transformation."
Amen. Now the trick is to align your business with this new consumer landscape. Download the entire study here and the Simlinomics e-book here.
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