My eBook "Simplinomics" is published today, and available for download immediately. The intention of this eBook is to help simplify the often confusing macro-economic, environmental and social forces swirling around business and marketing professionals today, and to provide immediate, actionable insights on the communications landscape that will help business and marketing planning for 2009 and beyond.
I've been expanding on the concepts in this book, and plan to publish follow ups, eventually in a full-blown hardcopy. For now, I'd love for you to take a look and give me your thoughts.
Also, today we launch the new agency website at www.cerconebrown.com. Finally, we have something that gives a good look into our work, philosophy, agency structure, etc. Some of the highlights are our campaigns for Quiksilver, GMAC Insurance, Nalgene, Royal Robbins, Sperry Top-Sider and Cognos. The CBC blog will also be a place to keep up on the news, including our new New York office and staff expansions.
It was created by Overdrive Interactive, the same folks that handle Harley Davidson, LoJack, John Hancock and many other great brands. They are without a doubt the smartest interactive guys around, and they're a breeze to work with. In fact, we use them for many of our social media and online campaigns.
As always, thanks for reading!
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